Brand Communications















RAVENSDOWN
Editorial Design
Creation of a templated design system for the national newsletter took the form of a news magazine, utilising several grid styles to create variety and incorporate various forms of information.
NGAI TAHU
Rapaki Book
A book to record the Ngai Tahu Annual Hui-a-Tau Te Hapu 0 Ngati Wheke Marae Rapaki, Banks Peninsula. Images were paired to tell the story of the day while binding processes reflect Maori weave patterns.
DINZ Visual Communications | Gold
One Award | Publication in Design Annual
FLETCHER LIVING
Residential Development
Bid Document
This bid document was for one of the key rebuild projects after the Christchurch earthquakes, the largest residential development in New Zealand.
The area was effectively a demolition site at the time.
We were tasked to show how FL planned to build communities rather than just homes. These communities would be for a diverse range of people with varying needs and lifestyles, bringing life and energy back into the central city.
A document was created that was rich in colour and people focused imagery. Quotes reinforced individual stories that personalised the project and created a vision for the future while acknowledging the unique history of the environment.
The client’s bid was ultimately successful and it was acknowledged that this document played a key part.
THINKING BOOK
Editorial
The Strategy Thinking Book is produced annually and is a showcase of the studio’s work practices and portfolio. It is intended to encourage potential clients and strengthen its position in the industry.
MERCHANT TAYLOR
Identity and White Peacock Range Look Book
Development of an identity for a bespoke fashion design company whose design atheistic is reminiscent of the elegance of 1950’s couture.
A concept for the look book utilised full page imagery. An urban environment was mixed with the glamour and sophistication of the garments to create an edge to the images. Pairing details with full garment shots enabled the publication to focus on the high quality finish of the garments.
CLOUDY BAY
Discovery Book
The Discovery Book is designed to create an emotional resonance with the Cloudy Bay brand communicating
on a genuine, personal level.
Taking Cloudy Bay’s line ‘discovery is in our nature’, the story of discovery begins by exploring observations.
To visualise the process of discovery, images are paired side by side. More typical vineyard shots are paired with close-ups and even abstractions, to suggest the observant eye.
“Discovery is how we look at things. It’s having a different perspective. At Cloudy Bay, we don’t look at things the way most people look at things. Wherever we look we see possibility and potential, we make connections where none existed previously, we see details others miss.
And this is exactly how we make our wine. It’s our attention to detail that sets us apart and leads to many of the innovations and improvements that make Cloudy Bay the leading Marlborough wine.”
DINZ Corporate Communications | Silver
CLOUDY BAY
25 year ‘win a trip to Cloudy Bay’ promotion
To promote awareness of Cloudy Bay’s 25 year anniversary, a concept for an international competition in which people can win a trip to the vineyard was developed. In-store and on bottle visibility items to capture people’s awareness and encourage them to participate in the competition were created and produced.
LORDSHIP LINENS
Sales Brochure
A simple and elegant design style. The Background square device helps to unify all the garment imagery to portray a focused fashion range.
TALBOT FOREST CHEESE
Website Development
A full, warm lifestyle is shown with real people savoring the aromas, taste and joy of sharing Talbot Forest Cheese.
Joy and flavour are portrayed through imagery that has a strong human presence in rich warm colours.
Layouts are tight with a lot of content and blocks of colour.
The artisan personal touch is reinforced by using a handwritten font for key messaging.
ARCADES
Information Graphics / Signage
A series of display panels telling the story of a prominent site in Christchurch. Treated imagery and graphic elements have been used to explain the evolution of the site through time.
CAPE MENTELLE
Promotional Video
This promotional video was created to portray the essence of the region and unique properties of the vineyard and the wines they produce and create a connection with its customers.